Saudi Arabia is a Middle Eastern country in Asia that is flanked by Kuwait and Qatar to the east, Oman and Yemen to the south, Iraq to the northeast, Jordan to the northwest and the United Arab Emirates to the southeast.

Saudi Arabia consists mainly of deserts and undulating sands (about 98%) but its great attraction is petroleum and the wealth it generates. Aside from the lure of oil, there are also numerous archeological and technological attractions. Saudi Arabia is also the home of Mecca , the holy Muslim site which all Muslims try to visit at least once in their lives.

Saudi Arabia has marveled travelers for ages. Located between Africa and Asia , many people visit this country every year. More than touring the country, each visit is either a religious pilgrimage or a business endeavor.

The Kingdom of Saudi Arabia is the heart of the Islam world. It is a place where millions of pilgrims travel to. The city of Medina , Islam's holy land ( Mecca ) is where most visitors go annually. Apart from this, Saudi Arabia is home to oil-rich cities, where business deals are arranged.

Saudi Arabia is deeply rooted in tradition and religious culture and it has successfully avoided western influences. Even so, the cities of Saudi Arabia like Riyadh , the capital, are modern, urbanized centers. Many hotels and buildings with bustling activities are operating here. In between all of these, are the markets found just about anywhere in the country. These markets (souks in Arabic) offer everything from carpets to trinkets, and even perishable goods like camel's milk, fruits and vegetables. A trip to these markets is already an interesting cultural experience.

The largest Arab country in the peninsula, its location as a cultural, spiritual, economic and geographic center makes trips to Saudi Arabia truly be like a milestone in anyone's travels.

As is commonly known, Arabia 's culture derives from writings of the Holy Book. The richness of its language is without comparison and it is the fountainhead of Arabia 's culture and faith. One direct manifestation of this heritage is the art of calligraphy of all Arabic art forms of this artistic expression. Craftsmanship of a high order is evident in the beautiful workmanship in precious metals. The ancient Arab tradition of hospitality continues unchanged to the present day.